About Carol Parks

Writing has been a part of Carol Parks’ life ever since she can remember. As a child, she carefully and meticulously copied authors’ writing in perfect penmanship. Throughout her student life, if given the option of a paper versus an exam, the paper always won. Always.

Thirty-Plus Years of Research about Natural Health

Carol began her exploration of alternative health and preventive medicine in the late 70s when a friend challenged her to read some Adelle Davis books, and she soon found herself devouring information on many natural health topics.

That interest took on new meaning in 1982, when Carol’s father suddenly lost vision in one eye – and all depth perception with it – from undiagnosed diabetes (which was finally diagnosed more than four months later). In the mid 1990s he became gravely ill and was misdiagnosed by traditional medicine three times. Multiple doctors told him he was everything from crazy to depressed – before they finally diagnosed him with congestive heart failure.

Conventional medicine’s inability to make the correct diagnosis, and subsequently medicating him for the side effects of other medications to the point being on 23 meds per day… led to Carol’s indignation and disenchantment with conventional medicine, as diabetes slowly drained away his life. It all only served to solidify her passion for natural health.

Carol’s own chilling, life-threatening drug reaction to a medication taken for a shoulder injury in 2004 intensified her resolve to use nothing but natural medicine and supplements. Period.

How Carol Became a Marketer

Meanwhile, Carol discovered the fascinating field of marketing, while a home business owner. She devoured every marketing book she could get her hands on, and took marketing courses at then-nearby Portland State University. As a business owner, she quickly discovered the difference between effective and poor marketing.

She had opportunity to apply these marketing and sales principles ‘in the trenches’ as an insurance / investment salesperson, and as a real estate agent, as well as in her home business.

Years later she discovered the direct response copywriting program offered by American Writers & Artists Institute (AWAI)… where she studied advanced direct response copywriting techniques taught by legendary copywriters like Michael Masterson and Bob Bly. She began attending live training ‘Bootcamps’ to enhance her skills even more.

As part of her commitment to continuing education, Carol works with award-winning copywriter and coach, Chris Marlow, a leading expert in direct response copywriting, and Nick Usborne, master of web copywriting… and studies the work of Herschell Gordon Lewis, John Caples, Eugene Schwartz, and David Ogilvy, along with today’s winning sales packages to discover what’s working now in direct copy. Recently she’s getting up to speed on social marketing to offer cutting-edge solutions to her clients.

Carol develops winning marketing copy and strategies for these niches:

Carol’s Tennis Connection

Her tennis passion began when she was first introduced to the sport at age 16. She played a year of college tennis, and more recently spent ten years traveling the national junior tournament circuit with two of her children.

A long-time believer in the importance of physical fitness, she commits to daily exercise and organic eating (whenever possible) – and pursuing her love of tennis.

She graduated from the University of Wisconsin-Madison with a degree in Recreation and Leisure Management, uniquely qualifying her to write for tennis, fitness, and sports.

Family, Free Time, and Philanthropy

Carol currently resides in the exurbs near Ann Arbor, Michigan, with her husband, Mark, and their youngest daughter. Their three sons and other daughter are currently spread out from Virginia to Oklahoma to Hawaii.

When not writing, Carol enjoys hanging out with her family, playing tennis and piano, walking and jogging in her neighborhood, cooking healthful foods, eating at gourmet restaurants, traveling the world… and reading marketing books.

Carol believes that since she has been blessed, she should in turn use her time and resources to be a blessing to others. So she donates to worthy causes… ranging from her local church, to the Make-a-Wish Foundation, to organizations that aid starving children around the world and provide emergency relief for earthquake, tsunami, and hurricane victims.

To see how Carol can help you with your marketing and copywriting needs, go to her Services page. Plus, if you haven’t already done so, request a copy of her FREE report…

Marketers and the New Social Media: Your Ace Advantage to Getting in the Game

To discover how she’s helped other clients, click on Case Studies.

Contact her to discuss a particular project. And if you haven’t already done so, be sure to request a copy of her FREE report.

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